Rebranding and changing visual identity is always a tough step, especially when you have been present for over 12 years and have been recognized by hundreds of customers by your logo. Nevertheless, we decided to take that step. And here is why.
Why was it Time for a Change
- We are evolving and growing. When we first got started and our logo was designed, it was obviously the perfect emblematic of what we stood for. But, as we all know no healthy company remains static for too long. AltusHost has grown and evolved drastically over time, with new services, improved products, partnerships, and new goals. That is why we need a new visual identity to follow our growth.
- We have changed. Change is something to be celebrated, as it represents the development of our business and team. We felt like our old logo didn’t really fit in with what we, as a company, represent today. We are very proud of what we do, and perceive it very seriously, and want others to perceive us in that way as well.
- We want to stay relevant over time. Obviously, no serious company changes its visual identity every year. With that in mind, we opted for something simple, fresh and elegant that will look good in the long run as well. We didn’t want to go overboard with something complicated just to stay up to date. As a serious business, we want our visual identity to represent that and want our customers to recognize us for it.
The Process
The first step was easy – deciding that we want to change our visual identity. Steps after that, we admit, were a little tricky. We spent a lot of time searching for the perfect branding agency to do the work. As a responsible business, we wanted someone that is serious, professional, but as well classical and modern at the same time.
After a lot of meetings and brainstorming, we concluded where our company is now and where it will be in the future. And that our visual identity should follow that. You can not imagine the number of logo designs we turned down until we found the perfect match. But, as professionals, we want nothing but the best for us, as we do for our clients.
We are looking forward to future growth, and to offer more capabilities to our customers and partners. Now we have a visual identity that can follow us in our evolution.
