Starting an online business and building a quality online presence has never been easier! The digitalization of the market is becoming more and more widespread, and the platforms for creating websites are adapting and enabling users without previous experience to work independently.
The first step to a successful online business is to design your website to be as intuitive and easy to use as possible for anyone who visits it. Of course, you have full freedom to experiment, but at the same time, there are a few rules that you should follow. That is why in this blog we are talking about 5 pages that every website should have.
Home Page
The Home Page is the “gateway” to your digital space, that is why this page plays a very big role on your website.
It must attract and retain the attention of your visitors for the first three seconds. If during that time it is not clear to your visitors what kind of site they have opened and how to navigate through it – there is a problem.
It is very important to build a Home Page so that it attracts the attention of visitors and makes them understand that they have found exactly what they are looking for. Try to create such a structure of the Home Page so that they can understand at a glance what your business is like and what problems it solves.
Items you can put on your Home Page:
- Your brand logo
- Basic site navigation menu
- Attractive visuals
- Significant messages
- Call-to-action buttons
The simpler the order of these elements, the faster and easier your visitors will “surf” your website and find what they are looking for. This also leads to a longer time spent on the site, and greater opportunities for your visitors to become your customers.
About Us
This page will most often be visited by visitors who are curious to know who is behind your projects, what your business is like, and what sets you apart from the competition.
This is the best place to tell your story, describe your motives for starting a business, and the principles that your brand adheres to. You should also point out the key elements that set you apart from the competition – and we are sure that there are a few. Always be honest and direct when presenting your goals and the way your business is developing. Transparency builds trust and respect with users!
Items you can use on the About Us page:
- Photos of your team
- A brief description of each team member
- The story of the beginning and development of your brand
- Principles on which your business is based
- Statistics and interesting facts about your business (number of projects, clients, users of your service, solved problems, etc.)
Services/Products
This page should present your services/products in detail, in order to bring them as close as possible to potential users. The goal of this page is to turn a casual visitor into a regular and loyal customer.
When creating this page, place more emphasis on the benefits of your service than on their functions. Ask yourself the following questions:
What need does my product/service meet? What problem does it solve?
Answering these questions will help you understand the benefits of your business and will improve your communication with your target group. This will also ensure that your customers receive quality and reliable information they need when making a decision. Providing users with information about your business increases your credibility and shows that your relationship with clients is professional.
We recommend the following elements:
- Photographs and/or videos of products
- Descriptions
- Opinions of previous clients
- Call-to-action buttons
- Benefits of your product/service
Blog
Blog plays a big role in informing users, its task is to present and describe your experience, which can be very useful to your visitors.
When it comes to blog structure, you don’t have to stick to well-known frames. It is up to you to turn the blog into an independent source of news and current trends in your field.
Blog articles give you the opportunity to share quality information, answer frequently asked questions, and show your attitude towards certain situations. The higher the quality of your content, the better your chances of promoting your brand and making your customers trust you. Regular publishing of content shows your visitors that you care about your site and strive to develop it.
The elements for the Blog Page:
- Articles
- Photographs / illustrations
- Videos
- Categories
Contact Page
The Contact Page is a tool that will help you build a more stable relationship with your customers and potential partners. The more visible this page is, the easier it will be for them to find you and decide to connect with you.
Try to separate the ways they can contact you, this will make it easier for them to choose and allow them to get in touch with you easily.
You can place on this page:
- Your email address
- Telephone number
- Links to profiles on your social networks
- Address
- Your office address map
- Contact form
- Subscription form
Keep in mind that these are the basic pages essential for any successful start of an online business. Of course, you do not have to follow the exact order, name, structure, and content of these pages. Don’t be afraid to experiment!
Present your brand the way you want, and at the same time be sure to post enough information about every aspect of your business, in order to show users what, in fact, your brand is.
