If you’ve just finished (and published) your website, you probably always have one eye on your website traffic stats.
We’ve all been there.
In the internet-everything world, websites are our main base of operations, and growing the number of visitors simply means growing a business.
That’s why we are bringing you 6 tips for increasing your website traffic. These tactics have helped us and our clients promote their websites, and there’s no reason not to help you.
The best part – you can implement it right away (without any additional budget).
Before diving into it, let’s just get this straight – More traffic doesn’t mean more revenue. But more qualified traffic means a lot more revenue.
That means that if you are driving to your website a lot of visitors that are not interested in your business, sure, you’ll spread some awareness, but they are less likely to become your clients or customers.
Let’s check some of the ways for increasing the number of qualified visitors to your web page.
- Publish the hot topic blog posts
- Use ego baits in your content
- Use infographics on your blog
- Spread your content on Reddit
- Create quizzes with share result features
- Increase your website speed
1. Publish the hot topic blog posts (before anyone else)
We’re sorry if we are being too harsh, but trying to rank from posts with very hard-to-compete keywords is not the most efficient way to drive traffic. If you are targeting short, generic keywords such as ‘software developer’, ‘car parts’, or ‘clothes shop’, you won’t see any results in the short term.
If you, however, write about the trending topics even before they become hot, you’ll take the scene pretty quickly.
Easier said than done, right?
So how can you spot a hot topic before anyone else does?
First of all, make Google Trends your best friend. It’s a tool that will help you discover trends in user behavior and their search results.
You can search for a certain topic while filtering the location and the search type, or keep the track of the real-time search trends. Soon enough, you’ll start noticing spikes related to some of the topics, and you’ll know what your next blog post will be about.
Moreover, spying on Social Media comes in handy in this case. If you notice people mentioning the same topic more often than before, you should use that information in your favor.
2. Use ego-baits in your content
Did you know that 80% of marketers find influencer marketing more effective than any other strategy?
There’s a simple explanation behind it.
The #1 marketing strategy of all time is word of mouth (WoM). In other words, referrals.
There’s nothing more effective than having a trustworthy person recommending your product or service.
However, influencers can charge A LOT. Prices per post range from $75 to millions of dollars.
So how do you get an influential person to share your content without going bankrupt because of it?
One of the most effective ways to get people to share your content and spread the word about you is using ego bait. It’s a bit of an unfortunate term that casts a manipulative pall over the practice.
However, it doesn’t have to be like that.
Do you have an author, a mentor, or a person you truly admire? Why not include something nice and appreciating about their work in your next blog post?
Thanks to the very basic psychology principle – the law of reciprocity, they might return the favor and share your content with their audience.
Even if they don’t, you still have no regrets because you’ve featured a person that you honestly like.
This ego bait tactic is anything but new. It’s been in use since the dawn of time, and you can rest assured that it will bring traffic to your website.
3. Use infographics on your blog
If you had a chance to read some *really* good (and traffic-generating) blog posts, you’d realize that just a tiny portion of them relies on personal opinions only. They include data, research, and social proof.
An average person deals with more than 34 gigabytes of data every day.
Information overload is a serious thing.
The more information we consume, the more data we absorb, it’s getting harder to make the right decisions. That’s why people prefer consuming reliable, but easy-to-digest information.
One of the ways to present data, concept, or a process in the most pleasing way is to create an infographic.
Here are some tips for creating great infographics:
- Keep it focused, don’t mix different topics
- Make sure that it has a seamless flow
- Group common information together
- Don’t use too many different colors
- Add some white space (so that it doesn’t look crowded)
Bear in mind that featuring an infographic on your blog won’t make it go viral immediately, but it will cause more people to share it.
4. Spread your content on Reddit
Reddit is one of the most active online communities with more than 1.3 billion users. It is broken into millions of communities called SubReddits.
You can easily find the topic that matches your blog post and join the conversation there.
Most of the people there don’t like the meaningless promotion, so make sure that you are actually participating in the conversation, and sharing the post (or your website link) with someone who will find it valuable.
This is a place that can help you grow your traffic exponentially, so make sure not to skip this step.
5. Create quizzes with share-results features.
There’s a whole science behind sharing content on social media. One of the main reasons is that people want their content to reflect their online identity.
Simply put, we want to tell the world how funny, interesting, clever, rich, or fancy we are. And we are more likely to share content that will create a positive image about ourselves in the public.
One of the ways to help your visitors present themselves in a way they like is to create a quiz. It will have a strong impact not just on your traffic, but on your email list growth.
Here’s an example of a quiz that went viral and millions of people shared it:
There are multiple applications that will help you create a quiz and embed it on your website. Yours is only to come up with the content.
6. Increase your website speed
We cannot skip mentioning that none of the tips are going to be effective if your website is loading slowly. Most users abandon a website that takes more than 2 seconds to load, so it’s crucial to have your speed optimized.
There are multiple reasons why your website is not running fast, such as:
- You are hosted on a free website hosting
- You are on a low-quality hosting service
- Your images are not optimized
- You have too many ads on your website
Before jumping into implementing our (proven) tips for increasing your website traffic, make sure that your website speed is fully optimized and ready to welcome your visitors.
If you are not sure whether your website is loading correctly and quickly, you can check your speed here.
We’ve been providing quality web hosting services since 2008 with the fastest servers on the market, so feel free to reach out if you believe you should speed up your website.
That’s all for today, and thank you for your time. If you find this article useful, we would appreciate it if you shared it with your friends.
Talk to you soon. Cheers!
