Providing users with unique content is a must for any online website or business that wants to rise above the competition. There are hundreds of types of content you can use, but the idea is to engage the audience and expand your market. Content provides value to the customers and offers a way to get closer to the users.
However, there are so many different types of content you can use – it’s important to find the one that works best for your brand and company. Here are some of the most popular media forms used to drive growth online.
Blogs posts
Blogging is one of the oldest and most popular methods of reaching out to an audience. It has been around for as long as the internet itself. However, blogging has changed a lot over the years. New, sophisticated methods are used to help businesses engage audiences and increase revenues.
Blogs these days must be relevant, well-written, and they have to capture the audience’s attention and interest them to find out more about a product or service. However, blogs can do so much more than just that.
They can help build trust and healthy relationships between businesses and consumers. That leads to increased conversions and better visibility. You will need a memorable domain and a trusted host to even get started.
Blogs can be easily shared over social media, making them the perfect tool for search engine ranking. You must provide constant high-quality content with a call to action at the end of each article. Interlink the blog with partner websites, and that will give you all the authority you need.
Using the right keywords and writing about trendy topics can help your business more than you know.
Video tutorials
Video tutorials present a perfect way of allowing your audience to better understand what you offer. They are useful in multiple ways. First, over 30% of all YouTube searches are for “How To” videos. Second, tutorial videos provide all kinds of information, so there won’t be a need for a huge customer support team.
You will answer questions before they are even asked, which means that you won’t have to send so many emails and answer calls all the time.
Videos are also an ideal way of showcasing your products or services. You can include a detailed breakdown of all features and add a few customer reviews to back everything up. Also, the vast majority of the audience prefers watching videos rather than reading how-to guides and similar articles.
Last but not least, videos help build trust with your audience.
Podcasts
Just like video tutorials, podcasts can help you build authority and get your audience closer to your ideas. A podcast can help you form a personal connection with your customers. They will get to see what you’re all about, what makes your business successful, and better understand your goals.
You don’t have to invest a whole lot of money to create an excellent podcast. All you need is a camera and a few topics people will find interesting.
In some ways, podcasts are more effective than videos because people don’t have to watch the screen to get information. They can play the podcast in the background and still get all of the relevant information. They also help increase traffic generation and develop your company from the inside.
It’s always a good idea to include podcasts into your channels as they will help you generate more leads and form a strong connection with your audience. Here is some more info on how to create the best podcast for your business.
Infographics
Infographics are a visual presentation of important information about a product or a service. They are hugely popular among businesses because they allow you to provide tons of useful information while keeping your audience engaged. People can then share the infographics via social media, increasing your visibility and traffic.
Creating the right infographic is more of an art than anything else. Providing stats and graphs won’t be nearly as effective as providing the same information in a well-designed infographic. The design has to be easy to navigate, and the content should be broken up into sections to make it easier to understand.
The use of different colors will help guide your audience through the provided information. Just remember to keep everything as simple as possible so that anyone who sees it can understand the information provided.
Case Studies
Many businesses make the mistake of ignoring the value of using case studies when presenting their products and services. However, case studies proved to be very effective when it comes to providing value. They can help you achieve multiple things at the same time.
First, they can help you target an audience based on a specific niche. Second, they provide a perfect method for building authority, as you’ll get to prove your claims with the correlating studies.
Case studies revolve around providing a solution to a problem. Sure, you can do that without a case study, but including one will reassure your audience that you are the real deal. Social proof is another area where case studies help. According to this study, over 90% of online consumers check product reviews before making a purchase. Case studies can provide all of the social proof your audience needs by combining user experiences with stats and facts.
Conclusion
It takes a lot of creativity and careful planning to come up with a successful media campaign that will position your business in front of the competition. You can use many methods to accomplish that, but the ones above are the most effective.
If you can combine all of them into the same website, you’ll generate a ton of traffic and leads with time. Think about what your audience wants and plan your content accordingly for the best results.
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About the Author: Ogi Djuraskovic is the founder of FirstSiteGuide.com. On his website, he is trying to help people build a successful online business with the right mix of skills. Besides his online tutoring, he really enjoys doing offline activities, such as mount biking and dog walking.
